The Official Blog of Fanzter, Inc.

Coolspotters has been nominated for an Open Award

Aaron — Fri, 21 Nov 2008 19:39:54 +0000

Coolspotters (our first product) is one of the 10 finalists in the Fashion category for the Open Awards. The Open Web Awards recognizes and honors the top achievements of online companies in 26 categories. We could not be happier to be considered one of the web’s major innovators in the Fashion category.

The final round of voting starts now and ends on midnight November 30th.

We would love to have your support. You can help us by voting for Coolspotters using the widget below (and if you really like us, you can vote more than once each day until the 30th). Please make sure to check your email after you vote, because your vote will only count if you click on the link in your confirmation email.

Wish us luck!!

Aaron

Aaron LaBerge
CEO, Fanzter
aaron@fanzter.com

Fanzter is Hiring!

Aaron — Mon, 06 Oct 2008 16:31:05 +0000

Are you interested in joining a fun, fast-paced startup in the New England Area? Fanzter is located in central Connecticut (near NYC and even closer to Boston). We are a small technology company focused on building products that people love to use. Our first product, Coolspotters.com, is changing the way people discover the product and fashion choices of the world’s celebrities (and so much more).

We are currently looking for the following:

Vice-President, Product Development
Do you love building Internet products? We are looking for a creative executive with experience in building consumer-facing products who can play an important role in helping us define the company’s product vision. You will also closely coordinate with engineering team members to gather, define, and document new product features and developments.

Senior Software Engineers
Are you an experienced software engineer? We have a variety of technically challenging projects for you to work on. We are looking for experts in JavaScript/AJAX, Rails, Data Mining, and Infrastructure configuration. So whether you work on helping us scale our systems, adding new product features, or making sense of all the shopping and usage data we have, you are bound to find a exciting challenge with us.

PR & Marketing Manager (Coolspotters)
This role will help drive awareness of Coolspotters to the outside world, as well as play a central communications role with our growing user community. We’re looking for someone who is enthusiastic, creative, and who loves fashion. Your responsibilities would include helping with ad campaigns, press, viral marketing, community outreach, and managing our company blog.

Interns
We have several paid Technology and Editorial intern positions available also. These are great opportunities for anyone with an entrepreneurial spirit and a strong work ethic.

For more information on any of the positions above, please visit our jobs page at: http://fanzter.com/jobs. Benefits include competitive pay and stock options, incredible medical/dental/vision plans, and a fun work environment.

We look forward to hearing from you soon.

Aaron

Aaron LaBerge
CEO, Fanzter
aaron@fanzter.com

Introducing The Official Coolspotters Blog!

Eric — Fri, 25 Jul 2008 22:56:45 +0000

We launched Coolspotters about 10 weeks ago. Since then we’ve been listening to all of your great feedback and new ideas. But since communication is better as a two-way street, we decided to launch the official Coolspotters blog. We’re going to use this blog to share upcoming Coolspotters features, the latest on our community, and other new developments. Check it out, and please keep your ideas and suggestions coming!

The Fanzter blog will now be used exclusively for company-related communication. For those of you reading this blog for Coolspotters info, please make sure to add our new feed.

Thanks,
Eric

Eric Kirsten
Co-Founder & EVP
eric@fanzter.com

Coolspotters - Week 1

Aaron — Thu, 15 May 2008 15:10:14 +0000

We’ve been live to the world for one week (and we survived). We are growing everyday and it’s been amazing to watch all the new content being created and shared by the Coolspotters community. We’ve also been lucky enough to get some press attention (you can follow along here if you’re interested: http://fanzter.com/press). The reviews have been very positive, but more importantly, the enthusiastic feedback from our users has been incredible. We’re glad you like it and we want you to know that we’re just getting started.

Over the coming weeks and months, we’ll be listening to all of your feedback and working hard to make your user experience even better. Please keep an eye on our user forums. This is where we’ll keep you up-to-date on all new upcoming developments. It’s also the place where you can request new features, report a bug, or just ask a general question.

Thanks for all the feedback so far. Please keep it coming.

Aaron

Aaron LaBerge
CEO, Fanzter
aaron@fanzter.com

For those of you that missed it, we were on CNBC yesterday. Check it out.

Coolspotters Launches to the World!

Aaron — Wed, 07 May 2008 17:21:20 +0000

Around 12:00PM today, Coolspotters officially opened its beta to the world. We couldn’t be more excited to share the realization of our original goal: to create a platform that empowers millions of pop-culture fans to discover and share information about the products being used by their favorite celebrities - in real life, and in movies and television (and so much more).

A small group of people, with help from our families and friends, worked day and night to build Coolspotters from scratch. As development started, we realized that we could easily keep working forever, building in secrecy, waiting until everything was “perfect”. We decided in the end that we just didn’t want to keep Coolspotters a secret any longer. After all, it’s pretty hard to have a community-driven platform without an actual community to drive it. So, here we are today.

Coolspotters is new. The launch is beta. Features will come and go, parts of the site will change - all of which will be the result of feedback and ideas that we receive directly from you. Things on the site might even occasionally break. The point of all of this is: we will be working constantly to improve your experience. And rather than use this post to give details on all the features of Coolspotters, we’d like to simply invite you to check it out: http://coolspotters.com

Please let us know what you think. Enjoy!

Aaron

Aaron LaBerge
CEO, Fanzter
aaron@fanzter.com

If you’re interested, here’s the official press release about our launch.
TechCrunch also had some nice things to say.

A picture is worth a thousand words

Aaron — Sun, 27 Apr 2008 18:32:48 +0000

Anticipation and Infrastructure Dreaming

Sujal — Thu, 17 Apr 2008 13:45:21 +0000

I know that many folks are curious for more information about what we’re doing with Coolspotters. Sadly (for them), I’m not blogging to write about “what” we’re doing so much as to write about “how” we’re doing what we do here at Coolspotters. I hope to make that, and a general outlook on technology in the consumer Internet world, a bigger part of this blog.

For those of you absolutely dying to know more about Coolspotters, the only thing I’ll say right now is that you won’t be waiting much longer. We have a launch date internally and are rapidly iterating toward it. We’ve let some very special folks in to see it, and are quickly incorporating feedback while also squashing bugs and tuning up the application. Lots to do still, but it wouldn’t be a startup if we had all the time we needed. :)

That’s all I’ve got for Fanzter news, at least on the “what are you doing” side of things.

On the “how” side, though, I’ve been spending a lot of time worrying about our production setup and our scaling path from our relatively small footprint right now to a site that will be bigger and better in the future. We’re currently using Amazon’s EC2 service as our virtualization and hosting platform, and Ruby on Rails as our development platform.

Two recent announcements, one by Amazon and the other by Google, have gotten me pretty excited. For those of you starting companies, this is a great time to be out there doing this, because platforms are becoming services that are affordable on even the smallest budgets.

Amazon has been the most well known of the elastic/grid providers, but Google joined in by launching their application hosting platform called Google App Engine. There are some key differences with Amazon’s EC2, but I don’t want to go into a feature-by-feature comparison. For a quick rundown I recommend checking out this blog post at ZDNet.

The most interesting thing about Google’s offering is that it goes right at the key weakness of Amazon’s EC2. For example, on the hardware platform side, EC2 doesn’t provide some fairly basic functions like load balancing and request routing as prepackaged functions or services. You have to set up a Linux instance to run as a load balancer manually, worry about failover manually, and deal with spinning up new instances manually. To be fair, third party services are filling in this gap, but they represent an additional cost over the base EC2 platform.

Google’s App Engine, on the other hand, constrains developers to a certain set of technologies, but then offers horizontal scaling pretty much as a core feature of the platform. Play by their rules and using their tools, and they’ll help you deal with whatever success you have.

For us, of course, Google App Engine isn’t a possibility yet. We’re proudly using Ruby on Rails to power Coolspotters, and Rails isn’t supported yet.

Amazon hasn’t been standing still, either. They addressed one of our bigger concerns last month by releasing Elastic IP addresses. I’m also excited for the future after Amazon announced what they’re currently calling persistent storage volumes. These two items are at the top of our wish list of features and I’m excited that Amazon has found a way to implement these in a scalable and flexible way.

We’re taking advantage of all of these features in Coolspotters. I’m looking forward to getting into more detail over the coming weeks, especially as we roll out Coolspotters and get some real user traffic on our infrastructure.

For now, we’re looking forward to launching soon and getting our hard work in front of everyone. Very Soon Now, promise. :-)

Sujal

Sujal Shah
VP, Technology
sujal@fanzter.com

A Quick Update

Eric — Wed, 16 Jan 2008 01:46:00 +0000

Such a great start to 2008. We announced the closing of our Series A funding, we’re in the homestretch of releasing Coolspotters.com, we’re settled into our new (and very cool) office space, and the team is still growing.

Our first round investors include Rich Barton (founder of Expedia and CEO of Zillow.com), Second Avenue Partners (Mike Slade & Nick Hanauer), and Curious Office Partners (Adrian Hanauer and Kelly Smith). An incredible group. For more information about them, or our closed funding round, please see the “Press” page of Fanzter.com. For more details on everything else going on, feel free to check our latest newsletter.

Stay tuned.

Eric

Eric Kirsten
Co-Founder & EVP
eric@fanzter.com

Coolspotters.com - Coming Soon

Aaron — Wed, 09 Jan 2008 20:39:44 +0000

Sorry it’s been a while.

Sometimes, the byproduct of building something new is that other things (like communicating with our friends in the “outside world”) fall by the wayside. But I’m very happy to share the news that we’re getting close to launch. The past six months have been an exciting and challenging time, but it has also been one of the most rewarding of my life. To see our company grow, and our product take shape and progress every day…it’s a great feeling.

Today I’m happy to invite you to sign up for the closed beta of Coolspotters.com. When you see it, I hope you’ll be as excited as we are for what we’ve been building.

Thank you all for the support and encouragement so far. We all appreciate it.

Aaron

Aaron LaBerge
CEO, Fanzter
aaron@fanzter.com

Welcome to the Fanzter blog!

Aaron — Tue, 24 Jul 2007 22:32:52 +0000

It’s pretty hard to put your finger on the day that makes a new venture feel “official” - the day you incorporate, the day you move into the new office space, the day you buy your first two cases of Red Bull. But this is definitely a milestone for our little company. Beyond simple updates to the products we’re building, this blog will serve as a way for us to share all Fanzter-related products, news, features, events, and much more.

Everything we do at Fanzter is focused on creating something new. And while we never underestimate the importance of usability, simplicity, design, and community, our end goal is to create products that people love to use. Building this company will take a team effort in every sense. If you’re reading this, then you’re a part of the team, so please let us know what’s on your mind.

Thanks,
Aaron and Eric (Founders, Fanzter, Inc.)